Buyers who are looking for something different in their kitchen and bathroom brassware have always struggled to find appealing ranges of designer taps. Thanks to a research project carried out by online retailer, Trademark Taps (www.trademarktaps.co.uk), homeowners and DIY enthusiasts can now lay their hands on the type of designer taps that will set them apart from their run-of-the-mill neighbours.

Trademark Taps knew as well as their customers that well-made brassware in imaginative designs was hard to come by. So they decided to do something about it. First they polled their customers for the types of taps that would appeal. The results of that survey were surprising: customers were often frustrated by the sameness of most online and DIY-store offerings.

Armed with the market intelligence they needed, Trademark Taps then scoured the manufacturers for partners who could provide the types of taps that the public wanted. It was a long process, but the results of that survey are already filtering through into the Trademark Taps retail offering. Over the coming weeks, tap buyers will see an ever-widening range of designer taps at the company's easy-to-use online store.

A visit to Trademark Taps shows just how wide the range is already. The site is simply laid out so that buyers can go straight to the type of taps they need: kitchen sink, bathroom basin, bath taps and fillers, shower heads and mixers, bidets, and accessories. There are also three options to choose traditional ranges, modern ranges, and designer taps.

Within the designer taps offering, buyers will find a superb choice covering designs such as Unica. Unica is an inventive blend of solid squares and broad curves that produces a stunning geometric effect. In contrast, Sentry is altogether more delicate. It combines slender curves with distinctive lever taps for a modern, slightly ethereal look. Another fine example of how design can transform the humble tap is Immix. Immix lifts the mechanical part of the tap off the base and places it on the furthest end of the spout. The effect is original and other-worldly. These are the taps that turn your kitchen into a seductive dreamworld.

To find out more, or to see how designer taps can transform a home, visit www.trademarktaps.co.uk.